If you’ve missed the EMV deadline, there’s still a way to get back on track.

So You Missed the EMV Deadline, What Now?

At long last, the outdoor EMV deadline for the U.S. has passed, but that doesn’t mean the story is over yet.

From now on, chargebacks from fraud that occurs on unprotected forecourts are now the responsibility of the retailer, not the banks.

And despite multiple deadline delays, only half of fuel retailers (48 percent) have met the EMV compliance mandates by the April 17th, according to a new survey.

The right side of the graphic above splits retailers into three categories, but it’s the 25% of retailers who are “unsure” when they’ll complete their EMV upgrades that present the greatest challenges.

With limits on manpower, equipment, and hardware, those who didn’t plan ahead will now have to wait in line.


What Can You Do While You Wait?

Fraud MonitoringFirst, consider measures to limit the damage. Identify and prioritize sites that are in the areas most prone to fraud. Put those sites as close to the front of the line for upgrades as possible.

While not fool-proof, tamper-evident tape can help deter criminals, but experienced fraudsters know how to cover their tracks.

There are also fraud monitoring systems through Visa or other payment processers that send risky transactions inside the store to pay.

The most drastic option you can take is turning off your payment terminals at the fuel dispenser altogether, forcing customers to pay inside on EMV protected PIN pads. The problem here is that the loss in business from inconvenienced customers may cost more than the potential fraud.


Missed EMV Deadline
Read about the potential losses that unprotected businesses should expect with the liability shift here.

The Bottom Line

Fraud liability has shifted, but the plan of action remains the same. If you haven’t started your upgrade process yet, contact us as soon as possible. We have financing options and EMV discounts available.


EMV Behind The Eight BallDoes EMV currently have you behind the eight ball?

We are here to help with equipment and financing options!!

Feel free to call us at 1.800.451.4021 or email us using the link below:
EMAIL US

The John W. Kennedy Company appreciates your business and continued support!

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3 Things Every Retailer Needs to Know about the 2018 EPA Regulations

Our friends at OPW would just like to kindly remind everyone that the EPA’s new Environmental Testing Regulations go into full effect on October 13, 2018, and OPW has a full line of products that are compatible with the 4 major regulatory requirements for new and existing Underground Storage Tank (UST) systems.

Watch the video below and learn more at opwglobal.com/epa-regulations!

 

Check out our blog post from August 2018, Are You Ready?? The Cost of Non-Compliance: You Can’t Afford It, containing OPW’s infographic that covers the history of UST Regulations.

You can find many of OPW’s great products in our web store and if you don’t find what you are looking for there or have any questions, feel free to contact us at 1.800.238.1225. 

Click on the logos below to explore OPW products online:

Fiberlite

 

 

 

 

OPW Retail Fueling Components

 

 

 

OPW Fuel Management Systems
 

 

 

 

 

The John W. Kennedy Company appreciates your business and continued support!

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