If you’ve missed the EMV deadline, there’s still a way to get back on track.

So You Missed the EMV Deadline, What Now?

At long last, the outdoor EMV deadline for the U.S. has passed, but that doesn’t mean the story is over yet.

From now on, chargebacks from fraud that occurs on unprotected forecourts are now the responsibility of the retailer, not the banks.

And despite multiple deadline delays, only half of fuel retailers (48 percent) have met the EMV compliance mandates by the April 17th, according to a new survey.

The right side of the graphic above splits retailers into three categories, but it’s the 25% of retailers who are “unsure” when they’ll complete their EMV upgrades that present the greatest challenges.

With limits on manpower, equipment, and hardware, those who didn’t plan ahead will now have to wait in line.


What Can You Do While You Wait?

Fraud MonitoringFirst, consider measures to limit the damage. Identify and prioritize sites that are in the areas most prone to fraud. Put those sites as close to the front of the line for upgrades as possible.

While not fool-proof, tamper-evident tape can help deter criminals, but experienced fraudsters know how to cover their tracks.

There are also fraud monitoring systems through Visa or other payment processers that send risky transactions inside the store to pay.

The most drastic option you can take is turning off your payment terminals at the fuel dispenser altogether, forcing customers to pay inside on EMV protected PIN pads. The problem here is that the loss in business from inconvenienced customers may cost more than the potential fraud.


Missed EMV Deadline
Read about the potential losses that unprotected businesses should expect with the liability shift here.

The Bottom Line

Fraud liability has shifted, but the plan of action remains the same. If you haven’t started your upgrade process yet, contact us as soon as possible. We have financing options and EMV discounts available.


EMV Behind The Eight BallDoes EMV currently have you behind the eight ball?

We are here to help with equipment and financing options!!

Feel free to call us at 1.800.451.4021 or email us using the link below:
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The John W. Kennedy Company appreciates your business and continued support!

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EMV Deadline Leads POS Trends

This article has been reproduced from Convenience Store Decisions first appearing on April 2, 2015

EMVMobile payment technology and going paperless will impact point-of-sale (POS) and back office trends in 2015. But, the big focus this year for convenience stores is the Oct. 1, 2015 deadline to become compliant with EMV (Europay, MasterCard and Visa) chip technology.

U.S. retailers are expected to spend more than $8 billion on POS devices, ATMs and credit/debit cards to convert to the EMV standard, according to a study by Javelin Strategy and Research.

The cost to retailers is staggering, but convenience store stakeholders have expressed their commitment to maintaining security standards and are among the leading industries to adopt new POS technology.

Flash Foods Inc., which has 172 stores in Georgia and Florida, has used scanning, POS and back office technology since 1997.

“With scanning at our locations, we also utilize a business intelligence software that allows our marketing, operations, financial and loss prevention departments to get alerts and do reporting on all POS transactions and events,” said Jenny Bullard, chief information officer for Flash Foods.
Flash Foods launched its ‘Rewards in a Flash’ loyalty program in 2005, and in 2008 introduced an Automated Clearing House (ACH) payment card called ‘Go Blue.’

“That allows us to process payment outside of the credit card processors, eliminating credit card interchange fees. In 2014, we launched our Flash Foods Mobile App that enables mobile payment with Go Blue,” she said.

MOBILE OPTIONS
More convenience stores are offering mobile payment options through their own cards as well as outside mobile systems, like ApplePay. “Mobile is the future of payments,” said Stephen Orfei, general manager, PCI Security Standards Council. “It’s exciting to see its potential being realized securely with recent advancements in the space and use of technologies like tokenization.”

Orfei said EMV chip migration is a great opportunity for convenience stores to look at overall POS terminal security and technology.

“The PCI PIN Transaction Security standard provides robust security protections and a secure foundation for businesses to accept new payment technologies—such as mobile—and take advantage of additional security layers like point-to-point encryption and tokenization,” Orfei said.

Flash Foods is among the many convenience store companies already in the throes of EMV migration.

“To meet the October EMV deadline we are installing EMV capable pin pads in all our locations. There will need to be updates to our POS and our credit card processor software to make EMV work,” Bullard said. “As for the October 2017 deadline for fuel pumps, we are still in the planning stages to meet that deadline. Because of older pumps at some our locations that will have to be replaced, the cost for meeting that deadline is concerning.”

Security will continue to be a factor in all POS and back office decisions within the convenience store industry.

“With rules and regulations from PCI changing every year as we have seen with PCI 3.0 updates, software and segregation of the credit card environment will continue to challenge the software solutions companies as well as retailers that use their product,” Bullard said.

You can view the original article at http://www.cstoredecisions.com/2015/04/02/emv-deadline-leads-pos-trends/#_

Feel free to call us at 800.451.4021 if we can help you with EMV or any of your service station needs!

Thank you for your continued support!

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