3 Ways for Gas Stations to Expand their Customer Base

Gas stations mostly attract consumers due to convenience or cost-effective offerings. The most important factor of convenience for a vehicle owner is to find a gas station nearby. The majority of gas stations in any area only receive business from locals who live or work nearby. However, a gas station cannot earn significant profits when relying solely on the business from the locals. Certain strategies can help a gas station increase its reach, and here are a few of them. 

1. Reward and Encourage Referrals

Word of mouth plays an important role when it comes to the expansion of any type of business. Any gas station with a loyal client base can earn more business by offering incentives for referrals. Most gas stations already reward their loyal customers via various customized services, but when these rewards are tied to referrals, they can increase your monthly revenue as well as client satisfaction. Once you choose a trustworthy gas station supplies provider, you can offer your customers the best products for the most affordable prices.

2. Improve Service Quality

Your customers are likely to recommend your business to others only if the services you provide meet their expectations. Keep a check on your regular customers and make sure you are always well-stocked with the products they visit your gas station for. When a customer feels recognized and appreciated, they are likely to give you repeat business and pass your name on to other friends and family members as well. Visit John W. Kennedy Company’s website and shop for all the service station supplies that your valuable customers are looking for.

Review, Opinion, Feedback, Stars, Evaluation, Survey

3. Request Google Reviews

If customers are satisfied with your service quality, they won’t hesitate to give you positive reviews online. Businesses can grow exponentially with a good online reputation and increase their profit in no time. Discounts and coupons can be offered for leaving a five-star review, which will help you attract customers from areas all around.John W. Kennedy Company is a petroleum equipment company that has been supplying hundreds of gas stations around the US with quality products and services since 1930. The company understands the needs of not only the gas stations but also its customer base and helps a business keep ahead of its competition. 

Gilbarco Latest Product End Of Life Notifications








Product End of Life Notification

Encore® S Ultra-Hi Models with e-CRIND for the US

This End of Life notification applies to the product known as the Encore® S Ultra-Hi models with e-CRIND for the US. These models are being declared obsolete and future retailer orders should be transitioned over to the Encore 700S to meet EMV requirements.

This notification is to inform you that the models defined above are being discontinued in 2021 and Gilbarco will accept Last Time Buy (LTB) orders by a deadline of December 31st, 2021. After this date no further purchase orders will be accepted for this product.

Ship dates against Last Time Buy (LTB) orders may be scheduled between now and February 25th, 2022. Orders are non-cancellable and cannot be rescheduled beyond this date. All other Gilbarco Standard Terms and Conditions apply to the LTB order.

If you have any questions regarding this notice, please contact us at 1.800.238.1225 or Email Us.


Encore® Rectangular Sheathing

This End of Life notification applies to the product known as the Encore® rectangular sheathing. This sheathing is being declared obsolete and future retailer orders should be transitioned over to the standard tuxedo sheathing.

This notification is to inform you the rectangular sheathing will be discontinued in 2021 and Gilbarco will accept Last Time Buy (LTB) orders by a deadline of December 31st, 2021. After this date no further purchase orders will be accepted for this product.

Ship dates against Last Time Buy (LTB) orders may be scheduled between now and February 25th, 2022. Orders are non-cancellable and cannot be rescheduled beyond this date. All other Gilbarco Standard Terms and Conditions apply to the LTB order.

If you have any questions regarding this notice, please contact us at 1.800.238.1225 or Email Us.


Removal of Paper Manuals

As Gilbarco continues to reduce the environmental impact our products have, Gilbarco will eliminate paper manuals (MDE’s) from all products except for CRIND Retrofit Kits.  VOC from the field indicates the paper manuals are rarely being utilized and ASC’s are using electronic copies stored on electronic devices for reference. Please see table below for effective dates for specific product lines.

Gilbarco will continue to host manuals (MDE’s) at www.gilbarco.com/manuals.

Product Effective Date
Encore Dispensers November 2020
Legacy Dispenser February 2021
Gasboy/Atlas Dispensers & Products February 2021
Canopy November 2021
DEF Kits November 2021
Passport Products November 2021
Spare Parts Kits November 2021
CRIND Retrofit Kits (EPK Kits) Not Impacted

If you have any questions regarding this notice, please contact us at 1.800.238.1225 or Email Us.


Looking for Gilbarco equipment? Click on the links below to visit our web store :

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

Click here to search all Gilbarco equipment and parts listed in our web store.


Feel free to contact us at please call us at 1.800.238.1225 or Email Us with any further questions or to place an order!


The John W. Kennedy Company appreciates your business and continued support!

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Omntec Proteus FREE Web-based Training Course








Omntec Proteus ATG

JOIN OMNTEC FOR ONLINE ASC TRAINING ON 12/13/21 @ 11 AM EST

OMNTEC’s FREE ASC training is a web-based course including an exam that can be completed at your own pace. The training presentation is live and hosted through Zoom. The course is roughly 2.5 hours long.

Once you register for December’s session, you will receive an email with links to documents you can reference during the training session and the certification.

The Zoom meeting link will be sent out the Friday before the training session. Upon completion of both the training and exam, you will be provided a certificate and a wallet card that will be emailed directly to you.

REGISTER HERE

Omntec Proteus ATG

Omntec logo
You can find Omntec products in our web store
John W Kennedy Company | Omntec SBI
Use our Proteus Shop By Image feature

The John W. Kennedy Company appreciates your business and continued support!

JWK USA Logo

What to Do When Your Gas Station is Losing Business?

As long as people need cars and cars need fuel, gas stations will be around. Gas stations can usually maintain a steady stream of income and profit from the business for years and decades. However, when there is a dip in demand—such as the one we experienced at the start of the pandemic—gas stations can experience loss or a decrease in profits. 

For a gas station to regain its business, it must offer excellent services to its clients. Here are a few easy ways for any gas station to recover from a diminishing reputation. 

1. Establish an Online Presence

Having a functional website has become the necessity of every business today, and gas stations are not an exception. No matter how scarcely or densely populated an area might be, no gas station is safe from its competitors. When a service station provides sufficient information about its products and services online, it can save many customers from quite a lot of hassle. Look for a unique selling point to offer your website viewers that is unlike anything your competitors offer.  

A customer’s review



2. Address the Negative Feedback

Online reviews can have a significant impact on a business’s profitability in this age. Consumers tend to abstain from engaging with any infamous companies that are known to disappoint their clients. Negative feedback needs to be handled smartly so the sentiment doesn’t spread to the rest of your prospective customers. Reply and apologize to all the negative reviews you find online to showcase your willingness to improve. Invest in petroleum equipment solutions that ensure you provide your customers with the products and services that exceed their expectations. 

3. Appeal your Customers Visually

Despite the quality of the products and services your gas station provides, you will lose repeat business if your business fails to appease the visitors visually. The outdoor, as well as the indoor design of your gas station, should be able to attract the target market of your service station. Gas stations can take the help of innovative petroleum equipment manufacturers who can make their business operations run smoother and offer them a chance to reinvent their business. John W. Kennedy Company is a Petroleum Equipment Supply Company that has helped many businesses across the US regain their market share and helped them reach their profitability targets within months.