3 Ways for Gas Stations to Expand their Customer Base

Gas stations mostly attract consumers due to convenience or cost-effective offerings. The most important factor of convenience for a vehicle owner is to find a gas station nearby. The majority of gas stations in any area only receive business from locals who live or work nearby. However, a gas station cannot earn significant profits when relying solely on the business from the locals. Certain strategies can help a gas station increase its reach, and here are a few of them. 

1. Reward and Encourage Referrals

Word of mouth plays an important role when it comes to the expansion of any type of business. Any gas station with a loyal client base can earn more business by offering incentives for referrals. Most gas stations already reward their loyal customers via various customized services, but when these rewards are tied to referrals, they can increase your monthly revenue as well as client satisfaction. Once you choose a trustworthy gas station supplies provider, you can offer your customers the best products for the most affordable prices.

2. Improve Service Quality

Your customers are likely to recommend your business to others only if the services you provide meet their expectations. Keep a check on your regular customers and make sure you are always well-stocked with the products they visit your gas station for. When a customer feels recognized and appreciated, they are likely to give you repeat business and pass your name on to other friends and family members as well. Visit John W. Kennedy Company’s website and shop for all the service station supplies that your valuable customers are looking for.

Review, Opinion, Feedback, Stars, Evaluation, Survey

3. Request Google Reviews

If customers are satisfied with your service quality, they won’t hesitate to give you positive reviews online. Businesses can grow exponentially with a good online reputation and increase their profit in no time. Discounts and coupons can be offered for leaving a five-star review, which will help you attract customers from areas all around.John W. Kennedy Company is a petroleum equipment company that has been supplying hundreds of gas stations around the US with quality products and services since 1930. The company understands the needs of not only the gas stations but also its customer base and helps a business keep ahead of its competition. 

What to Do When Your Gas Station is Losing Business?

As long as people need cars and cars need fuel, gas stations will be around. Gas stations can usually maintain a steady stream of income and profit from the business for years and decades. However, when there is a dip in demand—such as the one we experienced at the start of the pandemic—gas stations can experience loss or a decrease in profits. 

For a gas station to regain its business, it must offer excellent services to its clients. Here are a few easy ways for any gas station to recover from a diminishing reputation. 

1. Establish an Online Presence

Having a functional website has become the necessity of every business today, and gas stations are not an exception. No matter how scarcely or densely populated an area might be, no gas station is safe from its competitors. When a service station provides sufficient information about its products and services online, it can save many customers from quite a lot of hassle. Look for a unique selling point to offer your website viewers that is unlike anything your competitors offer.  

A customer’s review

2. Address the Negative Feedback

Online reviews can have a significant impact on a business’s profitability in this age. Consumers tend to abstain from engaging with any infamous companies that are known to disappoint their clients. Negative feedback needs to be handled smartly so the sentiment doesn’t spread to the rest of your prospective customers. Reply and apologize to all the negative reviews you find online to showcase your willingness to improve. Invest in petroleum equipment solutions that ensure you provide your customers with the products and services that exceed their expectations. 

3. Appeal your Customers Visually

Despite the quality of the products and services your gas station provides, you will lose repeat business if your business fails to appease the visitors visually. The outdoor, as well as the indoor design of your gas station, should be able to attract the target market of your service station. Gas stations can take the help of innovative petroleum equipment manufacturers who can make their business operations run smoother and offer them a chance to reinvent their business. John W. Kennedy Company is a Petroleum Equipment Supply Company that has helped many businesses across the US regain their market share and helped them reach their profitability targets within months.

Does Upgrading Your Pumps Result in Increased Profits?

Gas station at dusk

For some gas station owners, upgrading your petroleum equipment can seem like it’s an unnecessary expense. While there is an installation cost, generally upgrading your fuel pumps is a sure shot way to improve profits for your business. Today, we take a look at how pump upgrades can help improve profit.

Increased Productivity

Newer fuel pumps will work faster than older models. A big part of newer petroleum equipment upgrades is the speed at which they can function. Having faster pumps will mean being able to serve more customers within regular business hours. Serving more customers than you normally would per day build up to larger amounts of profit over the long run. Keeping traffic moving through your gas station will, in turn, attract more customers.

Improvements in Customer Impression & Service

For a business like a gas station, everything comes down to whether you can attract the customers necessary to keep your business profitable. Upgrading your fuel pumps manages to attract customers in 2 different ways.

The first is through simple appeal. A newer-looking gas station with brand new pumps is more likely to attract customers. The customer’s perception of your service is just as important as your actual service. When customers see visible upgrades, they expect better service and are more likely to head back to your gas station.

The second way that this attracts customers is related to the point above. Customers who can get through a service quickly will have a good impression of that business’s customer service. Most car owners have preferred gas stations. One of the main reasons someone might choose a certain gas station is their excellent customer service.

Empty gas station

Savings on Maintenance Costs

Fuel pumps can be expensive to maintain. As older models fall out of style, maintenance becomes harder, and finding replacement equipment becomes more difficult. Using newer fuel pumps will remove the need for maintenance checks and expenses for a while. With warranties available for newer products, saving on maintenance costs becomes easier. Even if problems arise, a manufacturer’s warranty should have you covered for at least a year.

If you’re looking for a petroleum equipment supplier to help upgrade your gas pumps, consider reaching out to us at John W Kennedy Co. We are a complete petroleum equipment supply company and have got you covered for all your upgrade and gas station equipment needs. Contact us to learn more.