We are well into the third quarter of 2019, and with that an almost a year away from the EMV deadline. We hope you have the date marked on your calendar. Continue reading
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Category Archives: General Information
Franklin Fueling Systems – KNOW YOUR FUEL SYSTEM
…Or everything you ever wanted to know about a fuel system but were afraid to ask…
Franklin Fueling Systems provides a rudimentary understanding of a fuel system and takes the complex orchestration of the entire system to break it down to the basics in this nicely animated video. This is a great learning tool to put in front of new people entering the industry to quickly get them up to speed on what happens underground or for those curious to learn and understand more about the entire system; whether they sell, install or service equipment or own / work at a gas station.
And after you check out the video, be sure to check out the various links below to Franklin Fueling products found in the JWK Webstore as well as the great resources at FranklinFueling.com.
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Be sure to check out our ever-expanding product offerings and great deals from Franklin Fueling’s many brands found in our webstore.
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The John W. Kennedy Company appreciates your business and continued support!
E15 Upgrade: Make Sure You’re Covered on the Equipment Side
The U.S. Environmental and Protection Agency has finally permitted the year around sale of E15. As a fuel with a higher octane rating and a lower price than E10, it hardly comes as a surprise why gas stations want to add E15 to their product mix. Are you planning to upgrade to E15 too? Wait; no need to act with haste. There are a few key considerations you need to weigh in first, particularly with regards to your gas station equipment, before you go setting a launch date and telling your customers about the good news. Continue reading
Reasons Why You Should An Automatic Tank Gauge Systems [Infographic]
This Summer, Satisfy Your Fuel Customers on Their Great American Getaway
Nothing gets more American than packing your bags and hopping on a road trip in summer. Books have been written about it, songs have been sung and movies have been made. If owning a house is the great American dream, hitting the open highway for a sweet vacation to your favorite spot is the great American getaway. Continue reading
Keep Your Gas Station Free of Deceptive Fuel Price Signs
The Backstory
In February 2017, a strange malpractice was brought up to the knowledge of the U.S fuel retail industry and fuel customers. A Nebraska c-store company was accused of installing deceptive fuel price signs at six of its sites along the I-80 transcontinental freeway near Grand Island. The signs advertised fuel at a price significantly lower to what other gas stations were offering in the area. However, in actuality, the company offered the low price fuel only at limited pumps at each of its six sites. Continue reading
Offer a Cleaner Fueling Experience to Your Diesel Customers
Diesel has long carried the stigma of being a “mucky” fuel. Black clouds of exhaust that would spurt from accelerating semis, buses and dump trucks mainly contributed to establishing this negative view of the less-loved child of the United States’ very much beloved motor-fuel family. Continue reading
The Power of Fuel Brands – Does It Really Exist?
The power of brands is undisputed and universal. Consumers get attracted to their favorite brands and prefer buying from their favorite brands. Well, at least that’s what most of us think. However, a recent study from Gas Buddy suggests this might not be the case in the fuel retail industry, where fuel retailers seem to be serving brand agnostic consumers. Continue reading
How to Preserve Fuel Customer Loyalty Amidst Price Hikes
The U.S. is on a mission to “Fix the Damn Roads”. The hurdle? It doesn’t have enough money in the transportation funds to do that. The solution? Simple; raise the gas taxes at the state or federal level—or possibly both—and reinforce the funds. Continue reading
How C-Stores Are Profiting from Food Service Programs
The purpose of a convenience store is to provide customers with the ease of purchasing items while on the road. Convenience stores used to rely on tobacco and gas sales but since cigarette consumption is on a decline and gas prices are stable, c-store owners now wish to adopt more cost-effective ways to increase revenue. Although internal stores generate reasonable income, the products on the shelves already have a low profit margin. This is why owners have now turned to a lucrative method of adding food service programs to their c-stores. Continue reading