“Think Beyond the Deadline”: 5 Tips for Retailers Navigating the New EMV Deadline

Gilbarco Veeder-Root

The following is a repost of the original June 16, 2020 article that appears on Gilbarco’s blog.Gilbarco Veeder-Root Encore 700 & Passport Edge

In the wake of the latest EMV deadline delay, the views of industry analysts are lining up.

The latest one echoes Chris Whitley, Gilbarco VP of Sales and Marketing: the pressure is still on.

Beyond tips or advice, retailers might also need consider the following warnings as well. Read the full article from CS News here.


Here are some of the pulled highlights:

1. Consider the Costs

“Based on recent reports from retailers, some major card processors are considering charging retainer fees of up to $50,000 to cover expected fraud liability for operators that do not upgrade by the deadline.”


2. Don’t Count on Additional Deadline Shifts

“Regardless of the final deadline date, retailers have a lot of progress to make and an inevitably limited timeframe. Proceeding promptly is the best course of action.”


3. Start Now

“Whether or not an operator expects to be ready by the current deadline, getting plans in motion now will save hassle and money in the long run.”


4. Turn to Experts for Help

Gilbarco has “created a certification to support their specific EMV programs, designating managed network services providers (MNSPs) that are familiar with deploying and servicing their EMV compliant hardware and software.”


5. Think Beyond the Deadline

“While meeting the EMV transition deadline may feel like a sprint to the finish line, upgrading POS security is just one aspect of network transformation that can help petroleum retailers thrive. View EMV transition as a beginning, not an end.”

The new outdoor EMV deadline will be April 17, 2021. If you haven’t begun your outdoor EMV upgrade, we strongly suggest contacting your local Gilbarco distributor as soon as possible.

You can find more information with Gilbarco Veeder-Root’s Quick EMV Migration Guide.


Looking for Gilbarco equipment? Click on the links below to visit our web store :

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

Click here to search all Gilbarco equipment and parts listed in our web store.


Please do not hesitate to contact us with any of your EMV questions, concerns or to place an order by calling 1.800.451.4021 or visit us online at johnwkennedyco.com for all your petroleum equipment needs.

The John W. Kennedy Company appreciates your business and continued support!



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