Using data to improve your business’s performance has been adopted as a strategy by many different industries. There’s no reason to believe that gas station owners can’t benefit from it too. Today, we look at the benefits of adding a fuel point of sale (POS) system to your station.

For some gas station owners, upgrading your petroleum equipment can seem like it’s an unnecessary expense. While there is an installation cost, generally upgrading your fuel pumps is a sure shot way to improve profits for your business. Today, we take a look at how pump upgrades can help improve profit.

Increased Productivity

Newer fuel pumps will work faster than older models. A big part of newer petroleum equipment upgrades is the speed at which they can function. Having faster pumps will mean being able to serve more customers within regular business hours. Serving more customers than you normally would per day build up to larger amounts of profit over the long run. Keeping traffic moving through your gas station will, in turn, attract more customers.

Improvements in Customer Impression & Service

For a business like a gas station, everything comes down to whether you can attract the customers necessary to keep your business profitable. Upgrading your fuel pumps manages to attract customers in 2 different ways.

The first is through simple appeal. A newer-looking gas station with brand new pumps is more likely to attract customers. The customer’s perception of your service is just as important as your actual service. When customers see visible upgrades, they expect better service and are more likely to head back to your gas station.

The second way that this attracts customers is related to the point above. Customers who can get through a service quickly will have a good impression of that business’s customer service. Most car owners have preferred gas stations. One of the main reasons someone might choose a certain gas station is their excellent customer service.

Savings on Maintenance Costs

Fuel pumps can be expensive to maintain. As older models fall out of style, maintenance becomes harder, and finding replacement equipment becomes more difficult. Using newer fuel pumps will remove the need for maintenance checks and expenses for a while. With warranties available for newer products, saving on maintenance costs becomes easier. Even if problems arise, a manufacturer’s warranty should have you covered for at least a year.

If you’re looking for a petroleum equipment supplier to help upgrade your gas pumps, consider reaching out to us at John W Kennedy Co. We are a complete petroleum equipment supply company and have got you covered for all your upgrade and gas station equipment needs. Contact us to learn more.

Identify Your Goals for Your Gas Station

The very first thing you need to do is identify the needs that your gas station has. You can’t simply look for a supplier before knowing what you’re aiming to achieve with a new supplier. It’s important to sit down and create a list of realistic goals and find a supplier who can help you reach those goals.

It’s common sense to keep your eyes on the road when driving because of the risks involved. But, when it comes to something like pumping gas in their cars, people often forget the importance of being cautious.

Gas station accidents are not a rarity. From 2014 to 2018, there were an average of 4,150 fires at gas stations per year.

Imagine the number of times you stop at a gas station; it’s a part of your everyday routine. Make sure you avoid the following mistakes people tend to make without knowing it.

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Due to market competition and ease for new entrants, existing service station owners may find it challenging to drive more sales. You must understand that the target customers for your fuel station are interested in more than just getting gas. They want exemplary on-spot service and diverse offerings at service stations. Facility owners need to come up with effective promotional strategies to boost brand awareness and traffic.