Running a fuel station business during these volatile market conditions has become a massive challenge for gas station owners. The fierce competition, thin profit margins, and the COVID-19 uncertainty have forced many fuel stations to shut down. If you’re still hanging there, you should take action to make it worth your while.
Here are essential tips for finding success post-COVID-19:
Tip#1: Profit from your convenience store
A significant part of your profit will come from the convenience store. Selling food items, beverages, electronics, and other products will allow you to make extra money.
Due to the COVID-19 pandemic, many people will continue to shop from convenience stores rather than supermarkets to minimize interaction for some time.
Therefore, you should not miss this opportunity and stock your c-store with essential supplies and popular products to generate more revenue.
A successful c-store will also supplement your fuel sales as customers who will visit your c-store are likely to fill gas in their vehicle from your fuel station.
Tip#2: Modernize your gas station
Consumers look for good customer experience at gas stations. You can modernize your pump and c-store by improving the aesthetics.
Your post-coronavirus strategy should also incorporate technology into your gas station.
For instance, you can install an FM-APPLAUSE-TV Gilbarco to keep your customers entertained and engaged while they’re on your forecourt.
Tip#3: Safety and protection
You should focus on maximizing the security of your gas station to increase your sales, especially after the daylight.
A well-illuminated gas station with proper signs and cameras will encourage more customers to visit your fuel station as well as c-store.
In addition to physical security, make sure to provide the cybersecurity to your customers by providing them a secure payment terminal to carry out transactions safely.
Most customers prefer paying via a debit or credit card; therefore, you should invest in an EMV-compliant POS system for the gas pump and c-store.
John W. Kennedy Company is a renowned service station equipment provider that offers an extensive range of premium-quality petroleum equipment and supplies, including canopies, fuel management systems, EMV POS terminals, lighting systems, and more. Visit our online store to browse our products.