Gas station owners are constantly looking for ways to upgrade and optimize their businesses’ efficiency. Gas pumps are like cars—their value doesn’t diminish when they’re new, but it depreciates once they’re put into use.
However, you can accelerate your business profits and boost its performance by implementing effective growth strategies across the board, among which, equipment and station updates top the list. Upgrading your old gas station is imperative to increase customer traffic. It also offers your station an excellent competitive advantage, thereby making it more prominent and efficient.
In this blog, we’ve discussed six amazing ways in which gas station updates can benefit your business operations without burning your pockets.
1. Competitive Edge
Gas station upgrades might come off expensive at first, but they’re extremely profitable in the long run. New, modern stations are taking advantage of automation and cutting-edge technological solutions to speed up their operations and boost business profits.
An upgraded gas station with top-of-the-line station equipment helps in converting new customers. From a clean, well-lit forecourt, new signage, maintaining your pumps’ hanging hardware (hoses, nozzles, swivels and breakaways), filters and state-of-the-art automatic tank gauging system, consider high-quality product upgrades from the top manufacturers to generate additional sales and increase operating efficiency.
Moreover, POS systems also enhance the customer experience and ensure their satisfaction. When coupled with the various payment and forecourt merchandising options you can get with today’s pumps, you make your gas station that much more attractive to new customers and those travelling to your area.
2. Strategic Success
Strategic planning is the groundwork for a fruitful gas station commercial plan. For example, new entrants must consider deploying EMV cards at their gas stations to keep up with the market transformation amidst the COVID-19 pandemic.
Headfirst supply operators are eyeing beyond the payment terminal to classify other advancements, such as mobile payment tools or media-opulent advertising platforms that will enhance your business’s value. Advanced and updated gas stations result in labor cost savings, abridged downtime, and supplier discounts.
3. Cost-Efficiency
Over time, your gas station can suffer from various hardware problems such as:
- Fuel and gas dispenser breakdowns
- Defective hardware equipment
- Wear and damage in nozzles, hoses, breakaways
- Meter creeping, etc.
These expensive and challenging issues can lead to higher maintenance and labor costs.
Installing new pumps, lighting, submersible pumping system, canopies, and kiosks saves you costs of recurrent damages and wear and tear with their extended warranties.
Consumers stay content as newer tools offer improved security and lower the risk of fuel theft and payment scam.
4. Accelerating Profitable Sales
With the start of New Year, every business owner sets bigger, better goals and enhancing profits is definitely of them. Upgrade your gas station to achieve a significantly higher sales target.
Although getting high-quality fuel is the main reason customers stop at a gas station, providing them with a seamless experience can increase sales and boost revenue. The key to success with modern and efficient technology is balancing accessibility, customer-friendliness, speed, efficiency, and security.
Upgrade Your Gas Station with High-Quality Fuel Control Systems, Breakaways, and Much More!
Talking directly to a gas station equipment and hardware supplier is the best way to determine which upgrades will deliver excellent results. Our products include everything from service station equipment and fuel management systems to gas station swivels and nozzles.
Get in touch with our experts at the John W. Kennedy Company or browse our products for prices and a rough estimate.