Most people in the US are dependent on their cars for getting around, which makes the gas station business a lucrative choice. However, surviving and thriving in this 112 billion USD industry is easier said than done, as gas station owners face many issues in day-to-day operations.
One of the biggest and most understated challenges of running a gas station is site maintenance. Like any other piece of machinery, gas station equipment requires regular upkeep to run efficiently.
Especially when it comes to fuel pumps, regular maintenance is paramount if you want to have a successful gas station. Here’s why pump maintenance is so essential:
The Importance of Fuel Pump Maintenance
“Critical” is too tame a word to describe the importance of fuel pump maintenance. Gas station operations are highly dependent on fuel pumps that dispense gasoline into vehicles. If your pumps aren’t working, then your gas station won’t be able to provide fuel to customers, and revenue will stall. Even if one of the fuel pumps malfunctions, it could cause major inconvenience and lead to customer dissatisfaction.
People don’t like to wait at gas stations, so your customers may leave your gas station and go to your competitors if they have to sit around. Suppose that other gas stations nearby provide faster service than your facility. In that case, you’ll potentially lose your customers to them, which will minimize revenues, and therefore profitability. Remember, it’ll also dry up the profits of your c-store, which make up a large part of your bottom line.
Unfortunately, the menace of a faulty fuel pump goes far beyond the grumpy customers. Sometimes, a faulty pump can over dispense fuel. While your customers will be happy to leave your gas station with a higher quantity of fuel in their vehicle, it will significantly affect your profitability and will result in inaccurate fuel records. Therefore, regular maintenance is crucial to run your gas station business successfully.
Upgrade your equipment
If your fuel pumps are old and require frequent repairs, regular maintenance might not be enough to keep them up and running. Invest in high-quality fuel pumps manufactured by top brands like Gilbarco Veeder-Root to deliver a seamless experience to customers at your gas station.
It’s a one-time investment that will pay you dividends for years and will maximize your market share—and thus revenue and overall profitability.
Do you want to purchase top-quality gas pumps and other petroleum equipment and supplies? Visit our online store today. At John W. Kennedy Company, we offer the best-quality gas station equipment from the top brands like Gilbarco Veeder-Root at competitive rates. Deliver a seamless experience to customers at your gas station. Shop today!