Things That Should Be on Every Gas Station Owner’s New Year Resolution List

2021 should be the year your gas station business finally invests in EMV compliance—if it hasn’t already. This refers to upgrading your point-of-sale equipment to facilitate EMV technology and support credit card transactions right at the fuel machine. This will make your transactions easier, risk-free, safer, and more transparent.

Other than EMV compliance, here are a few more ideas to help your business grow this year:

Evaluate Your Services

As a gas station owner, you need to focus on a lot more than just pumping out gas. This year, go the extra mile and promise discounts, promotions, and exciting offers for your customers. It’ll make them keep on coming back to you.

Before rolling out an offer, make sure they make some financial sense and result in greater consumer confidence. You don’t need to start giving free gas; just some free car wash incentives or buy one get one punch cards would do. You can also offer some free drinks at the affiliated convenience store for an additional gas purchase.

Inventory restocking

You don’t want someone going back home disappointed just because you’ve run out of gas. This applies to both the gas station and the convenience store. Always have an adequate amount of fuel and products in stock. Be as consistent with your supply chain as you can.

In 2021, we recommend incorporating sophisticated supply chain metrics to track inventory and forecast demand. A gas station management software will also help you do so.

Work on improvising the convenience store

Almost every gas station has a convenience store that sells staples, snacks, and drinks. Well, 2021 is a new year; therefore, we recommend looking beyond packets of chips, toiletries, OTC drugs, cigarettes, beer, and non-alcoholic drinks. It doesn’t hurt introducing some hot takeaway food items or a mini food truck that sells fresh hot dogs. This will primarily be a profitable decision if your station is near a highway off-ramp and attracts starving travellers.

At the same time, we also recommend replacing and updating your outdated equipment.

 John W. Kennedy Company is a gas station supply store that will help you take your gas station services a notch up. Some of our best-selling gas station hardware includes service station equipment, fuel management systems, and gas station swivels and nozzles. Get in touch to learn more.

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