Knowing what your customers think about your gas station is critical to running a successful business. You can identify the weak points, improve on them and provide a better experience to your customers the next time they visit your gas station.
The question is:
How to find out what your customers are saying about your business?
Well, with everything going digital, your customers are also moving to digital platforms when it comes to expressing their thoughts about your services and gas stations in general.
We are talking about review sites and apps.
Review sites and apps are the new gossip towns for your customers. They are the places “to be” if you want to learn what your customers think about your gas station.
So, which review platforms are most popular among fuel customers?
Google Maps
Google Maps is the most used online platform by fuel customers. According to a survey, 63% of consumers go to Google Maps for business reviews. Its popularity is likely a result of its convenience, ease of use and the ability to simultaneously offer consumers a platform to leave reviews and look up directions for gas stations near them. If you want to find what your customers are saying about your gas station, Google Maps is the ideal review platform to refer to.
GasBuddy
GasBuddy is a smartphone app primarily designed to help customers search for gas prices by city, state and zip code. However, the app also serves many other useful purposes. This includes functioning as a review platform for gas stations across the country. Using the app, fuel customers can find about the availability of gas at gas stations in their area, the state of cleanliness at the gas station, the operational hours of a gas station, the services and products that a gas station offers, etc. It’s the second most popular review platform among fuel customers.
Yelp
Yelp is considered a popular bogeyman for gas station owners. It’s where gas station owners are likely to find “most” negative reviews about their business. Hence, it has its own “special” significance as a review platform. By visiting the website, you can learn a lot about where your gas station lacks and take steps for improvement. The website also regularly features positive reviews, so it’s not always doom and gloom there.
Your customers are talking about you. It’s high time you listen to them and implement the suggestions they seem to be proposing. After all, it’s the only way you can succeed in the fuel retailing business.
John W. Kennedy Company is your one stop shop for gas station equipment and supplies. We sell gas station breakaways, gas station swivels, pipe fittings, service station hardware, shop management systems and everything else you need to keep your gas station operational, safe and efficient. Visit our online store to learn more about our product range.