Marketing Strategies for Promoting Your Gas Station Business

Gas station franchises are set up countrywide making the competition pretty stiff. The gasoline fueling station industry has become homogenous in terms of their prices, amenities and even the landscape. This is why gas station owners are looking for innovative strategies to promote their business and turn first-time visitors into loyal customers.

Marketing Strategies for Promoting Your Gas Station Business

If you wish to beat the competition, go through out recommended creative offline marketing strategies to grow a stronger customer base.

Revamp gas station amenities

Coming up with new ways to provide customer service will put your gas station in the running for the most marketable gas station in town. Setting up a 24/7 convenience store  with a variety of products like food and drinks, alcohol and other essential supplies will  drive more sales to your station.  Introducing amenities like a fast-food section, cleaning services or a car wash is a sure fire way to garner customer loyalty.

Advertise customer contests

Encourage a word-of-mouth advertising for customer contests with rewarding prizes. These prizes could be a package of car essentials, free coffee, free car wash or coupons for your convenience store deals. The winning customers are surely going to advertise your gas station, ultimately bringing in more customers. You can boost the sales volume through radio promotions as well.

Forming business partnerships

Partnering up with other local establishments like grocery stores or fast food chains with discounts on their respective services and products is a great way to promote your gas station. This increases your chances of bringing in customers from the partnering establishment.

Online internet-based marketing will help you run impactful and measurable marketing campaigns with minimal costs.  With the trend of viral videos and paid social media ads, your business is bound to skyrocket in no time!

Create an engaging website

Establishing a web presence will improve your exposure to a large number of people—and what better way to accomplish that than by creating your business’s website. This will act as online resource to spread information about latest service offerings and updates. Increase organic web traffic towards your site by submitting the website to specialized link directories.

Use the power of social media

With the advent of social networking sites like Facebook and Twitter, social campaigns have become the most effective way to promote businesses. Employing social influencers and sponsored ads will increase your chances of connecting to a wider audience. Tapping into local listing websites like Google and Yahoo will provide customers with important information maps and store hours.

Communicate with your customers through blogs

An effective way to draw in more customers is through engaging blog content that not only provides updates of your business but also enlightens them about useful tips and techniques. Customers will keep coming back to your site and interact with you through posts, allowing you to build a better business relationship.

As a leading petroleum equipment distributor, we specialize in the distribution of gas station supplies like fuel POS system, automatic tank gauge system and many more. We, at John W. Kennedy Company also offer road and shop services in the states of Rhode Island,  Massachusetts and Connecticut. Visit our online store to browse through our wide product range.

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  1. Pingback: Gas Station Profits Are Drying Up—Here’s How to Survive the Financial Crunch – John W. Kennedy Company Blog

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