Every year, GasBuddy performs quarterly foot-traffic analyses related to the fuel retail industry, providing retailers with valuable insights so they can optimize their business for increased sales and growth.
In its latest study, the company examined more than 20 million consumer trips to gas stations between July 1st, 2018 and September 30th, 2018.
The main highlights from the report are as follows:
Lunch time is the busiest time for fuel retailers
According to the study, most trips to gas stations were made during lunch time. The single busiest time was Friday at noon. On the contrary, very few visits were made in the morning.
The takeaway: No matter what you do all day, make sure that when the clock strikes noon, you put everything aside and prioritize your on-station operations. A large queue of customers is likely heading your way.
Most customers spend 5 minutes or less at a gas station
Of the 20 million trips analyzed, roughly half of them were short-staying in nature. To be precise, 8,976,000 customers spent 5 minutes or less at a gas station.
The takeaway: When customers visit your gas station, they’re likely to be in a hurry; make sure you retain them. Leverage media to quick-sell your products and services.
Customer service is king
Gas stations with above-average customer service ratings on the GasBuddy app experienced 32% more customer visits than those with below-average ratings.
The takeaway: If you want to attract more customers to your gas station, focus on improving your customer service. Think about the ways you can improve your customer’s experience while they’re at your gas station.
Well-lit and clean forecourts attract more customers
Forecourt lighting and cleanliness create a strong impression on fuel customers. Gas stations that have well-lit and clean forecourts are perceived as safer and are identified as having higher quality products and service.
The takeaway: Keep your forecourt bright and clean.
Looking for solutions to improve foot traffic at your gas station?
The John W. Kennedy Company can help!
We sell a complete range of gas station equipment and supplies to help station owners run their business smoothly and efficiently. Get in touch with us today to learn more or visit our online store to shop for your desired item.