EMV DEADLINE DELAYED Until April 2021! But Retailers Advised To Stay On Schedule

EMV Delayed

EMV Deadline Moved To April 2021

Earlier this month, Visa and several other leading credit card issuers announced that they will delay the October 2020 EMV liability shift to April 17, 2021 due to complications caused by the worldwide coronavirus pandemic.

In a May 4th article that appeared on convenience.org, it states Visa had initially declined NACS request to delay as it was still monitoring the situation. NACS had requested a new deadline be set after the crisis passed and market forces could be reevaluated but Visa moved forward with setting a new deadline of April 17, 2021.

The six-month cushion will benefit retailers in varying ways, some greater than others, depending on their progress towards EMV compliance. For those that have the ball rolling, the delay may eliminate their lapse in compliance, keeping their businesses safe from fraud chargebacks. Retailers that haven’t started will still experience a gap in fraud liability protection.

“Most Gilbarco distributors suggest placing orders sooner rather than later,” said Chris Whitley – Gilbarco Vice President, Sales and Marketing. “Getting on a distributor’s schedule now will help that retailer understand how much the new delay really benefits their business.”

Meanwhile—despite the recent announcement of the EMV deadline delay—many retailers are staying the course, despite the commercial disruption posed by COVID-19. Businesses that already put their EMV plans in motion are now seeing the fruits of their preparations – even during the pandemic.

You can read more from Gilbarco’s blog here or the NACS article here.

And of course, the John W. Kennedy Company is here to help with your migration by offering you the best options from the leader in EMV Forecourt and Point Of Sale technology:
Gilbarco Veeder-RootClick on the images below to get an overview of some of your options

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

To learn even more about Gilbarco EMV Product and Upgrade Options, call us at 1.800.451.4021

The John W. Kennedy Company appreciates your business and continued support!



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