Gas stations operate in a competitive business environment, where revenues fluctuate due to movements in the macro-environment. It’s essential to keep up with the gas station industry’s latest trends to grab the new opportunities for your fuel station and c-store operations. Here are some emerging trends shaping the gas station industry that you should know to maximize profitability.

C-store sales taking over

Most gas stations rely on c-store revenues to maximize their profits. Recently, there’s a further increase in the c-stores sales ratio compared to fuel revenue, so gas station owners focus on providing a better customer experience and adding more variety of products in their c-store to improve their bottom line. From banking facilities to promotions, different strategies can be used to increase more foot traffic inside the c-store.

Greater security needs

The growing number of robberies at fuel pumps and convenience stores means gas station owners must take security measures to protect their sites. In addition to physical security, CCTV cameras can deter criminals. Most incidents occur at night, so installing bright LED lighting to keep the gas station illuminated in dark hours is a great way to protect your pump and attract more customers.

Switch to EMV compliant system

In the past few years, we have seen resistance from gas station owners switching to EMV-compliant systems due to upfront costs, but as the EMV deadline is over, we’re observing an increased adoption of this technology in the gas station industry. It’s essential because gas stations using outdated systems are now liable for any fraudulent transaction in their forecourt or c-store.

Final word

The ever-changing gas station industry has made it imperative for the fuel pump and c-store owners to keep a close eye on the latest trends and leverage the latest technology to maximize profitability. Upgrading fuel pumps, renovating the forecourt and equipping the facility with quick payment solutions are essential steps to attract new customers and retain the existing ones — and remain competitive in the market.

John W. Kennedy Company is an industry-leading store that offers high-quality gas station products and EMV-compliant systems. We can help with equipment and financing options. Feel free to contact us at 1.800.238.1225 or email us with any further questions or place an order. We appreciate your business and continued support!

ALSO READ: If you’ve missed the EMV deadline, there’s still a way to get back on track.