Running a convenience is a complex process that’s dependent on so many different factors that it’s difficult to account for all of them. Fewer customers, falling profits and high employee turnover can force many c-stores out of business because they can’t overcome these challenges. Since your c-store is at best a complementary component of your gas station, the demand for gas, the number of cars in your vicinity and the quality of your service station equipment is essential its success.
Now with the pandemic, and the subsequent lockdowns, convenience stores across the United States are struggling to keep up. Some ways to improve your business prospects during a slump include:
Always Keep The Store Stocked
This is a pretty simple rule for running a convenience store. Since you’re dealing with a small number of customers compared to a supermarket, you have smaller chances of making sales and generating revenues. If there’s no product in your store, it can’t be sold―while it’s great that you’re sold out, you need to keep the momentum going by replenishing your stock ASAP so that the popular products keep generating revenue.
Get A Third-Person’s Perspective
A customer will always look at your c-store within the context of your needs and as the owner, you’ll have limited perspectives too. Instead, you should seek out guidance from an objective party who will look at your store purely for its merits and lacking. Talk to friends, families, or your peers to see what advice they can offer and act on it. Perhaps they’ll point out something that you couldn’t see, and which no customer pointed out to you.
Train Your Employees
There are two different points of view to this. If you train your employees in customer relationships, this will help retain more clients. Well-trained, helpful and courteous employees are crucial components of successful client management because they make your customers feel welcomed.
On the other hand, training your employees and helping them develop useful skills will make them feel at home in your convenience store. It creates a sense of solidarity and establishes a fruitful relationship where they will respect you as a leader and teacher. This connection is very important if you have too many employees quitting on you, leaving you short-staffed to deal with store operations and customer service struggles.
John W. Kennedy Company is a leading service station equipment provider that offers a wide range of premium-quality petroleum equipment and supplies, including fuel storage tanks, gauges, fuel management systems, EMV POS terminals, and more. Visit our online store to browse our products.