Last week, we covered how optimizing your website content for voice search can help you attract more customers to your fuel retailing site.
It was our first blog on digital marketing for gas stations, a subject which we believe we should write about more often. After all, success in the business world today partly depends on how well you plan and execute your marketing on digital platforms.
So today, we’ll be continuing with the theme of digital marketing for gas stations, and will look at a feature recently launched by GasBuddy to help gas station owners boost sales at their fuel retailing site.
For those of you who don’t know about GasBuddy, it’s an app that keeps fuel customers up to date on fuel prices (and that too in real time) at different gas stations across the U.S. Fuel customers can further use the app to find a gas station nearest to their location, and also rate and review the station for its products and services.
So, what’s up with GasBuddy’s latest rollout?
The Sponsored Search Feature
When you search for something on the internet, search engines return different results for your query. If you look at these results closely, you’ll notice that some of them—the ones on the very top—come marked with the label “Ad”. We call these results sponsored search results.
Sponsored search results are paid listings that search engines display in the search results for relevant search queries. Since these results are positioned at the top of the Search Engine Results Pages (SERPs), they usually get more views and visits from customers, generating high quality leads for businesses.
Developers at GasBuddy have introduced this very feature in their app.
Gas stations can pay GasBuddy to have their business featured in the sponsored search section of the app and be right at the top of the search results the next time a fuel customer uses the app to find a gas station near them.
The app employs a cost-per-click model for charging gas station owners for the generated leads.
“GasBuddy has become the display media solution of choice among fuel and convenience retailers,” said Jordan Grossman, EVP of Ad Sales at GasBuddy. “We now offer search marketers the ability to tap into our audience at the lowest point in the fuel buying funnel.”
The new feature has been beta tested with Shell, Arco, BP, ExxonMobil, Cumberland Farms, Citgo, GetGo, Esso, Racetrac, Phillips66, 76 and Valero, yielding impressive results.
Do you use GasBuddy to market your gas station business to U.S fuel customers? If so, what do you think about this latest, exciting rollout from the app’s developers?
Let us know your thoughts in the comments section below; we’d love to hear from you.
John W. Kennedy Company is your trusted gas station equipment and essentials supplier. We’ve been serving the U.S gas stations and convenience stores since 1930. Visit our online store to learn more about our products and services.