EMV DEADLINE DELAYED Until April 2021! But Retailers Advised To Stay On Schedule

EMV Delayed

EMV Deadline Moved To April 2021

Earlier this month, Visa and several other leading credit card issuers announced that they will delay the October 2020 EMV liability shift to April 17, 2021 due to complications caused by the worldwide coronavirus pandemic.

In a May 4th article that appeared on convenience.org, it states Visa had initially declined NACS request to delay as it was still monitoring the situation. NACS had requested a new deadline be set after the crisis passed and market forces could be reevaluated but Visa moved forward with setting a new deadline of April 17, 2021.

The six-month cushion will benefit retailers in varying ways, some greater than others, depending on their progress towards EMV compliance. For those that have the ball rolling, the delay may eliminate their lapse in compliance, keeping their businesses safe from fraud chargebacks. Retailers that haven’t started will still experience a gap in fraud liability protection.

“Most Gilbarco distributors suggest placing orders sooner rather than later,” said Chris Whitley – Gilbarco Vice President, Sales and Marketing. “Getting on a distributor’s schedule now will help that retailer understand how much the new delay really benefits their business.”

Meanwhile—despite the recent announcement of the EMV deadline delay—many retailers are staying the course, despite the commercial disruption posed by COVID-19. Businesses that already put their EMV plans in motion are now seeing the fruits of their preparations – even during the pandemic.

You can read more from Gilbarco’s blog here or the NACS article here.

And of course, the John W. Kennedy Company is here to help with your migration by offering you the best options from the leader in EMV Forecourt and Point Of Sale technology:
Gilbarco Veeder-RootClick on the images below to get an overview of some of your options
:

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

To learn even more about Gilbarco EMV Product and Upgrade Options, call us at 1.800.451.4021

The John W. Kennedy Company appreciates your business and continued support!

 

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EMV October 2020 Deadline: Running Out Of Time!!

NACS Hourglass

Ignoring the October 2020 deadline for EMV at the pump could cost you more than upgrading

The October 2020 deadline to upgrade your equipment to the EMV standard is just around the corner and will be here before you know it!  If you haven’t addressed your EMV needs as of yet, you should start right now!  Not only will there be a crunch on equipment as the deadline approaches, there will be an even bigger crunch on the available service companies and technicians qualified to perform your required upgrades before you hit the deadline wall of October 2020!

Missing this deadline will be very costly to those who don’t act at all.  Don’t expect the deadline to be pushed out again as there is extreme concern by consumers when it comes to the security of their personal information and the credit card companies are listening!  But more importantly to retailers is the HUGE liability shift of chargebacks from the credit card companies to YOU, the retailers who don’t upgrade; that’s a financial hit that will certainly be felt immediately. Currently, gas stations and c-stores are some of the weakest links in the chain at this time for being non-EMV compliant and with the plethora of information available on all matters related to EMV, there is no reason to hesitate any longer.Jerry Soverinsky

Jerry Soverinsky, a contributor to NACS Magazine has a great article in the December 2019 issue (click here to see the PDF of Jerry’s article).  Jerry points out the associated costs for those who wait and those who ignore the deadline, which could very likely cost you more than the upgrade itself!  Jerry’s article is quite the read and very worth a look if you are weighing the options of upgrading now or waiting. The article has facts, figures and some great graphs to lay out what’s at stake.

EMV Preparedness

 

Another great resource is Gilbarco’s EMV Migration Guide containing:

  • EMV Migration Checklist
  • EMV Overview
  • Forecourt Payment Products
  • EMV Upgrade Process
  • Reimage Kit Options
  • High-Speed Site Connectivity
  • And more…

 

 

And of course, the John W. Kennedy Company is here to help with your migration by offering you the best options from the leader in EMV Forecourt and Point Of Sale technology:
Gilbarco Veeder-RootClick on the images below to get an overview of some of your options
:

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

To learn even more about Gilbarco EMV Product and Upgrade Options, call us at

1.800.451.4021

 

The John W. Kennedy Company appreciates your business and continued support!

 

JWK USA Logo