Report: ‘Tens of Thousands of Dollars’ in Monthly Losses Expected for Retailers without Outdoor EMV

Gilbarco Veeder-Root

The following is a re-post of the original article by Gilbarco Veeder-Root that can be read here.
Skipping on EMV? Don’t Say We Didn’t Warn You…

Businesses that go without EMV on their forecourts should expect damaging monthly losses and no site is immune, according to a new fraud report.

Even relatively small gas station operators can now expect ‘tens of thousands of dollars’ in fraud losses monthly for each station once the EMV liability shift goes into effect in April 2021.

We have previously detailed the painful process of getting hit with a chargeback and the criminal system in which fuel thieves operate. These new numbers mirror the harsh reality of waiting to upgrade or skipping it altogether.

Via Digital Transactions:

In an example offered by Mercator, an operator with 12 locations spread evenly among areas deemed be low-, medium-, and high-risk, would face fraud liability totaling $17,315 per store over 12 months, or $207,783 overall. “This could change dramatically depending on the risk position of each station, and it should be noted that Mercator’s calculation takes a decidedly conservative approach,” said Tim Sloane, vice president of payments innovation at Marlborough, Mass.-based Mercator, in a statement.

The new outdoor EMV deadline will be April 17, 2021. If you haven’t begun your outdoor EMV upgrade, we strongly suggest contacting us as soon as possible at 1.800.451.4021.

 

You can find more information with Gilbarco’s Quick EMV Migration Guide and even more resources here.

EMV Resources for C-Stores & Gas Stations

Looking for Gilbarco equipment? Click on the links below to visit our web store :

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

Click here to search all Gilbarco equipment and parts listed in our web store.

 

Please do not hesitate to contact us with any of your EMV questions, concerns or to place an order by calling 1.800.451.4021 or visit us online at johnwkennedyco.com for all your petroleum equipment needs.

The John W. Kennedy Company appreciates your business and continued support!

 

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EMV DEADLINE DELAYED Until April 2021! But Retailers Advised To Stay On Schedule

EMV Delayed

EMV Deadline Moved To April 2021

Earlier this month, Visa and several other leading credit card issuers announced that they will delay the October 2020 EMV liability shift to April 17, 2021 due to complications caused by the worldwide coronavirus pandemic.

In a May 4th article that appeared on convenience.org, it states Visa had initially declined NACS request to delay as it was still monitoring the situation. NACS had requested a new deadline be set after the crisis passed and market forces could be reevaluated but Visa moved forward with setting a new deadline of April 17, 2021.

The six-month cushion will benefit retailers in varying ways, some greater than others, depending on their progress towards EMV compliance. For those that have the ball rolling, the delay may eliminate their lapse in compliance, keeping their businesses safe from fraud chargebacks. Retailers that haven’t started will still experience a gap in fraud liability protection.

“Most Gilbarco distributors suggest placing orders sooner rather than later,” said Chris Whitley – Gilbarco Vice President, Sales and Marketing. “Getting on a distributor’s schedule now will help that retailer understand how much the new delay really benefits their business.”

Meanwhile—despite the recent announcement of the EMV deadline delay—many retailers are staying the course, despite the commercial disruption posed by COVID-19. Businesses that already put their EMV plans in motion are now seeing the fruits of their preparations – even during the pandemic.

You can read more from Gilbarco’s blog here or the NACS article here.

And of course, the John W. Kennedy Company is here to help with your migration by offering you the best options from the leader in EMV Forecourt and Point Of Sale technology:
Gilbarco Veeder-RootClick on the images below to get an overview of some of your options
:

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

To learn even more about Gilbarco EMV Product and Upgrade Options, call us at 1.800.451.4021

The John W. Kennedy Company appreciates your business and continued support!

 

JWK USA Logo