“Think Beyond the Deadline”: 5 Tips for Retailers Navigating the New EMV Deadline

Gilbarco Veeder-Root

The following is a repost of the original June 16, 2020 article that appears on Gilbarco’s blog.Gilbarco Veeder-Root Encore 700 & Passport Edge

In the wake of the latest EMV deadline delay, the views of industry analysts are lining up.

The latest one echoes Chris Whitley, Gilbarco VP of Sales and Marketing: the pressure is still on.

Beyond tips or advice, retailers might also need consider the following warnings as well. Read the full article from CS News here.

 

Here are some of the pulled highlights:

1. Consider the Costs

“Based on recent reports from retailers, some major card processors are considering charging retainer fees of up to $50,000 to cover expected fraud liability for operators that do not upgrade by the deadline.”

 

2. Don’t Count on Additional Deadline Shifts

“Regardless of the final deadline date, retailers have a lot of progress to make and an inevitably limited timeframe. Proceeding promptly is the best course of action.”

 

3. Start Now

“Whether or not an operator expects to be ready by the current deadline, getting plans in motion now will save hassle and money in the long run.”

 

4. Turn to Experts for Help

Gilbarco has “created a certification to support their specific EMV programs, designating managed network services providers (MNSPs) that are familiar with deploying and servicing their EMV compliant hardware and software.”

 

5. Think Beyond the Deadline

“While meeting the EMV transition deadline may feel like a sprint to the finish line, upgrading POS security is just one aspect of network transformation that can help petroleum retailers thrive. View EMV transition as a beginning, not an end.”

The new outdoor EMV deadline will be April 17, 2021. If you haven’t begun your outdoor EMV upgrade, we strongly suggest contacting your local Gilbarco distributor as soon as possible.

You can find more information with Gilbarco Veeder-Root’s Quick EMV Migration Guide.

 

Looking for Gilbarco equipment? Click on the links below to visit our web store :

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

Click here to search all Gilbarco equipment and parts listed in our web store.

 

Please do not hesitate to contact us with any of your EMV questions, concerns or to place an order by calling 1.800.451.4021 or visit us online at johnwkennedyco.com for all your petroleum equipment needs.

The John W. Kennedy Company appreciates your business and continued support!

 

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EMV DEADLINE DELAYED Until April 2021! But Retailers Advised To Stay On Schedule

EMV Delayed

EMV Deadline Moved To April 2021

Earlier this month, Visa and several other leading credit card issuers announced that they will delay the October 2020 EMV liability shift to April 17, 2021 due to complications caused by the worldwide coronavirus pandemic.

In a May 4th article that appeared on convenience.org, it states Visa had initially declined NACS request to delay as it was still monitoring the situation. NACS had requested a new deadline be set after the crisis passed and market forces could be reevaluated but Visa moved forward with setting a new deadline of April 17, 2021.

The six-month cushion will benefit retailers in varying ways, some greater than others, depending on their progress towards EMV compliance. For those that have the ball rolling, the delay may eliminate their lapse in compliance, keeping their businesses safe from fraud chargebacks. Retailers that haven’t started will still experience a gap in fraud liability protection.

“Most Gilbarco distributors suggest placing orders sooner rather than later,” said Chris Whitley – Gilbarco Vice President, Sales and Marketing. “Getting on a distributor’s schedule now will help that retailer understand how much the new delay really benefits their business.”

Meanwhile—despite the recent announcement of the EMV deadline delay—many retailers are staying the course, despite the commercial disruption posed by COVID-19. Businesses that already put their EMV plans in motion are now seeing the fruits of their preparations – even during the pandemic.

You can read more from Gilbarco’s blog here or the NACS article here.

And of course, the John W. Kennedy Company is here to help with your migration by offering you the best options from the leader in EMV Forecourt and Point Of Sale technology:
Gilbarco Veeder-RootClick on the images below to get an overview of some of your options
:

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

To learn even more about Gilbarco EMV Product and Upgrade Options, call us at 1.800.451.4021

The John W. Kennedy Company appreciates your business and continued support!

 

JWK USA Logo