While textbook techniques are essential to run and promote your gas station business successfully, times are changing.
Consumers have become more demanding. They expect a great experience at gas stations and continually looking for the best deals and prices.
If you don’t think outside the box, your business is likely to suffer. Here are three unique ideas to increase the profitability of gas stations:
Gas stations are an essential business. You will have plenty of customers coming to your fuel station, even when the business is slow. There lies a great opportunity to market your business.
You can ask customers to refer your gas station to their social circle. It’s a simple technique but works like a charm. You’d be surprised to see the effectiveness of this strategy.
You can expect a significant boost in your customer base. If one out of every 30 customers spread the word, you will grow your customer base by three percent.
Just make sure you train your staff to be courteous and provide top-notch services to ensure your customers are willing to suggest your business to their family and friends.
Discounts and loyalty programs
A convenience store is the backbone of any gas station business. It brings a significant portion of your total revenue, so you must focus on your c-store sales.
Running discount offers and offering loyalty programs are two tried and tested ways to increase the foot traffic in your c-store and increase your profits.
In today’s digitalized world, many customers don’t appreciate physical cards and stamps, so make sure you introduce a digitalized solution to attract more customers.
Make sure you have the latest EMV-compliant POS system that supports modern functionalities and provides a secure payment gateway to allow customers to pay safely via a credit card.
Improve Visual Appeal
Modern customers expect high-quality experience at gas stations. They are less likely to visit or recommend a gas station that looks awful and equipped with old fixtures and fittings.
Revamp your gas station by installing new items, including canopies, LED lights, etc., to make it look more appealing and attract more business.
ALSO READ: Revamp Your Gas Station Using Canopies
Once you start getting new business, make sure you take measures to retain then. Customer experience is the key when it comes to the gas station business.
Make sure you compliment the fresh look of your gas station with high-quality services. Install the latest fuel pumps to minimize wait times and downtimes.
If you want to buy fuel management systems or other gas station equipment, get in touch with us today. At John W. Kennedy Company, we offer a wide range of top-quality petroleum equipment and supplies of top brands like Gilbarco-Veeder Root at competitive rates. Visit our online store to browse our products.