EMV October 2020 Deadline: Running Out Of Time!!

NACS Hourglass

Ignoring the October 2020 deadline for EMV at the pump could cost you more than upgrading

The October 2020 deadline to upgrade your equipment to the EMV standard is just around the corner and will be here before you know it!  If you haven’t addressed your EMV needs as of yet, you should start right now!  Not only will there be a crunch on equipment as the deadline approaches, there will be an even bigger crunch on the available service companies and technicians qualified to perform your required upgrades before you hit the deadline wall of October 2020!

Missing this deadline will be very costly to those who don’t act at all.  Don’t expect the deadline to be pushed out again as there is extreme concern by consumers when it comes to the security of their personal information and the credit card companies are listening!  But more importantly to retailers is the HUGE liability shift of chargebacks from the credit card companies to YOU, the retailers who don’t upgrade; that’s a financial hit that will certainly be felt immediately. Currently, gas stations and c-stores are some of the weakest links in the chain at this time for being non-EMV compliant and with the plethora of information available on all matters related to EMV, there is no reason to hesitate any longer.Jerry Soverinsky

Jerry Soverinsky, a contributor to NACS Magazine has a great article in the December 2019 issue (click here to see the PDF of Jerry’s article).  Jerry points out the associated costs for those who wait and those who ignore the deadline, which could very likely cost you more than the upgrade itself!  Jerry’s article is quite the read and very worth a look if you are weighing the options of upgrading now or waiting. The article has facts, figures and some great graphs to lay out what’s at stake.

EMV Preparedness


Another great resource is Gilbarco’s EMV Migration Guide containing:

  • EMV Migration Checklist
  • EMV Overview
  • Forecourt Payment Products
  • EMV Upgrade Process
  • Reimage Kit Options
  • High-Speed Site Connectivity
  • And more…



And of course, the John W. Kennedy Company is here to help with your migration by offering you the best options from the leader in EMV Forecourt and Point Of Sale technology:
Gilbarco Veeder-RootClick on the images below to get an overview of some of your options

Pumps & Dispensers
Passport Point of Sale
Gilbarco Passport Point of Sale
Forecourt Payment Options
Gilbarco Forecourt Payment Options
Forecourt Merchandising
Gilbarco Forecourt Merchandising Options

To learn even more about Gilbarco EMV Product and Upgrade Options, call us at



The John W. Kennedy Company appreciates your business and continued support!



Bookmark the permalink.