If you’re starting a gas station business, you might know the industry operates in razor-thin margins. But, a convenience store with a range of products like food and beverages, and other essential supplies can generate additional sales and improve the profitability of your gas station. The important thing you should focus upon is increasing the foot traffic to your c-store.
There are many ways to encourage consumers to visit c-store. Traditional advertising and digital marketing are good options, but the message often gets forgotten in today’s fast-paced life. If only there were a way to inspire action on the spot. Well, lucky for you, there’s a way: you can buy FM-APPLAUSE-TV Gilbarco to drive more customers to your c-store.
FM-APPLAUSE-TV Gilbarco is an advanced media system that provides you an opportunity to market your brand and c-store at your forecourt to maximize your in-store foot traffic and revenues. It can display customizable content that is centrally controlled from a remote computer via the internet.
FM-APPLAUSE-TV Gilbarco allows you to advertise, for you, at your fuel pumps. It puts your message right in front of your customer and inspires action. People are more likely to visit your c-store if an ad, especially discounted items, prompt them. You can display different ads at different times of the day to promote your c-store items.
Media at the Pump
You can run an ad to promote your breakfast menu and high margin items. You can also highlight your promotional discounts and loyalty card benefits throughout the day. Customers who will visit your c-store driven by an ad are likely to purchase additional items, which can further maximize revenue.
The FM-APPLAUSE-TV Gilbarco is developed and managed by a leading media company, so you can rest assured of the quality. Here are some key highlights:
- Dynamic media capabilities to increase customer loyalty and drive more in-store traffic.
- Access to more than 25 leading content providers to keep customers entertained.
- Store-specific advertisements with personalization.
- On-demand couponing features to encourage customers to take action.
- Large color screen with a clear display and full-motion video.
The FM-APPLAUSE-TV Gilbarco utilizes the EMV hardware and software for connectivity. Therefore, it can be a perfect addition to your gas station if you’re planning to transition to EMV technology. All you need is a high-speed broadband connection or an ethernet, DSL, or cable/modem to get started.
The FM-APPLAUSE-TV Gilbarco is an excellent choice for your gas station, especially if you have the latest fuel dispensing system like the Encore 700S Gilbarco or its previous models.
John W. Kennedy Company is a top distributor of Gilbarco products in the United States. We’re a leading service station equipment provider that offers a range of premium-quality petroleum equipment and supplies, including fuel management systems and media systems. Visit our online store to browse our products.