Author Archives: Author

The U.S. Environmental and Protection Agency has finally permitted the year around sale of E15. As a fuel with a higher octane rating and a lower price than E10, it hardly comes as a surprise why gas stations want to add E15 to their product mix. Are you planning to upgrade to E15 too? Wait; no need to act with haste. There are a few key considerations you need to weigh in first, particularly with regards to your gas station equipment, before you go setting a launch date and telling your customers about the good news. Continue reading

Nothing gets more American than packing your bags and hopping on a road trip in summer. Books have been written about it, songs have been sung and movies have been made. If owning a house is the great American dream, hitting the open highway for a sweet vacation to your favorite spot is the great American getaway. Continue reading

The Backstory

In February 2017, a strange malpractice was brought up to the knowledge of the U.S fuel retail industry and fuel customers. A Nebraska c-store company was accused of installing deceptive fuel price signs at six of its sites along the I-80 transcontinental freeway near Grand Island. The signs advertised fuel at a price significantly lower to what other gas stations were offering in the area. However, in actuality, the company offered the low price fuel only at limited pumps at each of its six sites. Continue reading

The power of brands is undisputed and universal. Consumers get attracted to their favorite brands and prefer buying from their favorite brands. Well, at least that’s what most of us think. However, a recent study from Gas Buddy suggests this might not be the case in the fuel retail industry, where fuel retailers seem to be serving brand agnostic consumers. Continue reading

The U.S. is on a mission to “Fix the Damn Roads”. The hurdle? It doesn’t have enough money in the transportation funds to do that. The solution? Simple; raise the gas taxes at the state or federal level—or possibly both—and reinforce the funds. Continue reading

The purpose of a convenience store is to provide customers with the ease of purchasing items while on the road. Convenience stores used to rely on tobacco and gas sales but since cigarette consumption is on a decline and gas prices are stable, c-store owners now wish to adopt more cost-effective ways to increase revenue. Although internal stores generate reasonable income, the products on the shelves already have a low profit margin. This is why owners have now turned to a lucrative method of adding food service programs to their c-stores. Continue reading

Electric cars have been around for a very long time, but they always felt more like an ideal to aspire toward than a practical product—until now that is. CNBC predicts that electric car sales will rise to 30% of the entire pie by 2040. To put that in perspective, you can expect to be looking at 36 million electric cars on roads by 2025. This has been epitomized in Elon Musk’s attempt to achieve a sustainable energy economy, with Tesla Motors producing a large number of new and advanced models of electric cars. Continue reading